Transparency Notice and AI Authenticity Policy

OnlyDiscovering Productions

Effective Date: 30 March 2026

Last Updated: 30 March 2026

At OnlyDiscovering Productions, transparency, integrity, and authenticity form the foundation of our professional photography, videography, and production services. We are committed to presenting our work honestly so that clients, partners, institutions, visitors, and the broader creative community can evaluate our portfolio and services with full confidence. This comprehensive Transparency Notice and AI Authenticity Policy details our practices regarding the use of artificial intelligence (AI), distinguishes between illustrative/conceptual content and genuine professional work, and outlines our adherence to ethical standards and applicable laws.

This policy applies to all content displayed on our website (onlydiscovering.com or any associated domains and subdomains), social media channels, marketing materials, proposals, and client deliverables. It is designed to exceed basic disclosure requirements and eliminate any ambiguity about the origin and nature of our visuals.

1. Our Commitment to Transparency and Authenticity

We believe that trust is built through clarity. While AI tools can enhance creativity and efficiency in certain contexts, we never use them to misrepresent reality, fabricate events, or substitute for genuine photographic or videographic work produced in real-world conditions.

All portfolio and project-related material, particularly images, videos, and editorial content connected to events, productions, client assignments, photography sessions, videography, and commissioned work, is presented as authentic unless we expressly indicate otherwise (for example, with clear labels such as “Conceptual Illustration,” “AI-Enhanced Concept,” or “Digital Rendering for Mood Board Purposes”).

This policy aligns with industry best practices observed in leading creative agencies and stock libraries, as well as emerging regulatory frameworks such as the EU AI Act (transparency obligations under Article 50, applicable from August 2026). We proactively disclose AI involvement to maintain the highest standards of professional integrity.

2. Scope of This Policy

This notice covers:

• All visual, video, and textual content on our website and promotional materials.

• Our internal creative processes, including concept development, post-production, and brand identity assets.

• Client deliverables and commissioned projects.

• Any third-party content we license or incorporate.

It does not apply to private client archives or non-public working files unless those materials are later published.

3. Authentic Portfolio and Professional Work

The core of our portfolio and all project-related sections reflects genuine, real-world production:

• Photography and videography captured by our team or certified collaborators using professional cameras, lighting, and on-location or studio setups.

• Editorial coverage of actual events, productions, and client assignments.

• Post-production limited to standard professional editing techniques (color correction, cropping, basic retouching) performed by human artists. AI may be used sparingly for technical enhancements (e.g., noise reduction, minor upscaling, or lens correction) only when it does not alter the factual content or artistic intent of the original capture.

Such work is always presented as authentic. Any rare exception—such as a hybrid concept piece created for a specific client brief—will be explicitly labeled and accompanied by a description of the AI components used.

We maintain raw files, metadata, and production records for all authentic projects and can provide verification upon reasonable request from verified clients or institutions.

4. Use of Artificial Intelligence

We employ AI tools selectively and transparently as creative assistants, never as replacements for human craftsmanship in client deliverables.

Permitted AI Applications (Illustrative and Conceptual Only):

• Generation or enhancement of banner imagery, hero visuals, website backgrounds, mood boards, and brand atmosphere graphics to establish visual coherence.

• Conceptual explorations or pre-visualization during early project planning (these are never presented as final client work).

• Minor technical refinements in post-production workflows (e.g., AI-assisted denoising or object removal in non-portfolio contexts), always under direct human supervision and review.

• Text-to-image or image-to-image tools for internal ideation only.

Strict Prohibitions:

• We do not use AI to create or alter images purporting to depict real events, people, or client projects unless the result is clearly labeled as illustrative.

• AI is never used to fabricate likenesses of real individuals without explicit consent and licensing.

• We do not train our own models on unlicensed third-party content and select only reputable, commercially licensed AI platforms that comply with copyright laws.

All AI-generated or AI-enhanced illustrative assets are reviewed, curated, and approved by us before publication.

5. Clear Distinction Between Content Types

To eliminate any possibility of confusion, we maintain the following explicit categories:

Each page or section containing illustrative elements includes a visible “Concept” label on the relevant visuals or a footnote referring to this policy.

6. Website-Specific Disclosures

• Homepage and Brand Sections: May feature illustrative visuals created or enhanced with AI to support artistic identity. These are not representative of portfolio work.

• Portfolio / Gallery / Project Pages: 100 % authentic unless a specific project note states otherwise.

• About / Services Pages: Any supporting visuals follow the illustrative vs. authentic distinction above.

7. Intellectual Property, Copyright, and Licensing

• All content displayed on our website is either originally created by OnlyDiscovering Productions, properly licensed, or used with permission.

• We respect creators’ copyright. All visuals used on our website are either original or AI-generated, and do not contain any unauthorised content.

• For client projects, we retain rights to our authentic captures unless otherwise contracted; illustrative elements are provided under the same commercial terms as our photography.

• Clients supplying their own AI-generated assets bear full responsibility for licensing, model releases, and legal compliance. We reserve the right to decline integration of any material that raises ethical or legal concerns.

8. Compliance with Laws and Regulations

We monitor and comply with all applicable regulations, including:

• EU AI Act (transparency and labeling obligations for generative AI systems).

• General copyright, data protection (GDPR/CCPA), and advertising standards.

Where required by law, AI-generated content is marked in machine-readable formats and accompanied by human-readable disclosures.

9. Human Oversight, Ethical Practices, and Continuous Improvement

Every final asset—whether authentic or illustrative—undergoes human review and approval. Our team maintains full editorial control and applies ethical guidelines that prioritise truthfulness, respect for individuals, and avoidance of misleading content.

We regularly review our AI tools and processes for fairness, accuracy, and alignment with this policy. Feedback from clients and the community is welcomed and used to refine our practices.

10. Policy Updates

This policy may be updated periodically to reflect evolving technology, industry standards, or legal requirements. The “Last Updated” date at the top of this page will always reflect the most current version. Continued use of our website constitutes acceptance of the prevailing policy. Significant changes will be communicated via a website banner or newsletter where appropriate.

11. Contact and Verification

If you have any questions, require clarification on a specific image or project, or wish to verify the authenticity of any content, please contact us directly at: transparency@onlydiscovering.com

We respond to all legitimate inquiries within 5 business days and are happy to provide additional context or supporting documentation for professional purposes.

Thank you for engaging with our work transparently and respectfully. OnlyDiscovering Productions remains dedicated to delivering genuine creative excellence while embracing innovative tools responsibly.

This notice is provided in good faith as a comprehensive statement of our practices. It does not constitute legal advice. For legal questions, please consult qualified counsel.